01 — Our Clean Standard：9-Free Clean System
What we leave out (and why it matters)
- Ammonia-free — We use MEA as the alkalizer instead of ammonia for salon-grade performance without harsh smell.
- PPD-free — No p-phenylenediamine; we use alternative oxidative dye precursors.
- Resorcinol-free — Modern couplers only (still perform 48h patch test).
- No TiO₂ — We avoid added titanium dioxide.
- No SLS — No sodium lauryl sulfate.
- No parabens / phthalates / ethanol alcohol.
- Gluten-free.
Important: Oxidative hair color can still cause reaction. Always perform a 48h patch test.
02 — What’s Inside (and what it does)
A. Color Cream (A) — Color + Care
- Conditioning base: Fatty alcohols + silicone care trio for slip & shine.
- Color system: Blend of oxidative dyes for high gray coverage.
- 12-Botanical Care Complex:
No. Ingredient Benefit 1 Argan Oil Gloss & smoothness 2 Olive Oil Softness & conditioning 3 Shea Butter Rich conditioning 4 Macadamia Oil Slip & comb-through 5 Cotton Seed Oil Soft finish 6 Coconut Extract Creamy comfort 7 Aloe Extract Hydration 8 Chamomile Extract Shine & softness 9 Green Tea Extract Gloss & antioxidant 10 Myrrh Extract Protective finish 11 Cinnamon Bark Extract Purified feel 12 Calamus Root Extract Smoothing
B. Developer (B) — Lift + Fix
Hydrogen peroxide to activate dyes and fix color inside cortex.
C. Couture Scent Drop — Jasmine Breeze
- What it is: Hair-safe scent drop for lasting fragrance.
- What’s inside: Coconut, olive, argan, jojoba, camellia, grapeseed, shea, vitamin E.
- How it smells: Creamy opening → airy jasmine, sakura elegance.
- How to use: Full vial = couture trail; half vial = softer aura.
03 — How Permanent Color Works
- Prime: MEA lifts cuticle.
- Develop: Peroxide activates dyes → large color molecules.
- Condition & seal: Cream base + mask lock shine.
- Scent, elevated: Jasmine Breeze trail.
04 — Safety & Compliance
- 48h patch test every time.
- For scalp hair only.
- Do not exceed timing.
- Keep away from children.
- Note: PPD-free ≠ risk-free. Alternatives can still cause reaction.
05 — Full Transparency
- Shade INCI lists available on product pages.
- Allergen disclosure included for Jasmine Breeze.
- Formula updates reflected on packaging.